We know moms are important to reach. Quite often they decide on the weekend family outings, and they most definitely play a huge role in planning birthday parties.
There was a recent blog post by CrowdScience.com that shared an interesting infographic with some mom stats:
So how can your fun center connect with moms? Based on the full infographic (click it to see it all) here are some ideas:
- Reach out to moms who are blogging in your town. Offer them a family pass and/or tokens in exchange for an article about their experience. The key is you can’t ask them how to write it, just hope they have an awesome time.
- Make sure your website is smartphone friendly. If 1 out of 10 moms have the latest gadgets, they’re probably already using smartphones, which aren’t new. Test your site on a smartphone and see how user-friendly the experience is.
- Interact on Facebook. The graphic states 50% of moms are friends their children on Facebook. If you can engage them on your Facebook Page, moms posts are going to register on their children’s newsfeed…and get commented on for a nice trickle-down effect from friend to friend. Make sure you’ve posted your Facebook Page web address and a call to action that says more than “Like us on Facebook!” throughout your fun center. Next, posts mom-focused updates that ask interesting questions. Finally, reply to every comment.
What has been your most successful technique to reach moms?