Intelligence on getting more traffic, more often!

Will you be tweeting during the Superbowl?This Sunday, millions and millions of people will watch the Superbowl. In fact, the 2011 Superbowl won the title of the most watched program ever!

The Superbowl isn’t just for football fans. Many people watch for the half-time show (or at least watch that portion of the game) and others are interested in watching it to see epic TV commercials. Many people use the Superbowl as an excuse to throw a party, and even though the game is playing on the TV, aren’t even watching it.

But one thing we know for sure is people will be tweeting constantly during it—and many of those people are your guests! And if you have any interest at all in it, it wouldn’t be a bad idea for you to tweet as well.

Getting in on the Twitter conversation

On Sunday morning, go to and sign in. On the right sidebar scroll down until you see “Trends.” People that want their comments to show up in a particular stream will use a hashtag (# symbol.) Click on “change” beside the title “Trends” and choose “United States.” This will change the #trending topics to those originating in the U.S. Drill down one more by selecting your state.

You’re sure to see something like #Superbowl or #Superbowl46 or #GoPats. Choose one and see what kind of tweets are being made. Keep scouting out the different hashtag phrases until you find one that feels right to you (i.e. the comments make you laugh, or you find a group of hard core fans like yourself, etc.) Choose “Save Stream” from the top.

On your smartphone

It’s possible, but I’m going to make a broad, unsubstantiated statement that the majority of people tweet from their phones. It will probably be easier for you to do this too. I use an iPhone, but I’m sure the others phones also have Twitter apps.

  • Open the Twitter app
  • On the bottom select the “#” button
  • Scroll down until you get to “trends”
  • Select relevant topics and peruse to find a # conversation you like
  • When you’re ready to comment (“Looking forward to #Superbowl46” would be a good idea) select the icon for new tweet
  • On the bar that appears above the keyboard, select the “#” symbol and either scroll to find the topic, or type it in, along with your message

Many news shows now feature tickers with various twitter comments—you may even see yourself on TV!


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