Many bloggers and social media managers for large retail companies will get the most out of this article about how to get their online content shared by their readers. I think, for fun centers, the biggest goal is getting the attention of their guests first and passing on certain content second. But this article from Social Media Examiner has some interesting insights, such as this graph from the 2011 Edelman Trust Barometer:
The article references brands quite a bit, but I would replace that in your mind with “my fun center.” I think the most important content you should focus on is being interesting and relevant.
What has been your focus when creating online content such as Facebook Page posts?