Intelligence on getting more traffic, more often!

Imagine a film is being shot in your hometown. A big name star with a huge family needs to find something fun to do when they aren’t shooting—and they show up at your fun center! Here’s what happened for an indoor children’s center in Malta (listen around the :37 mark):

Angelina Jolie—is she your fun center's target audience?

Click image to watch the video.

Journalists are careful to report on news, and not necessarily work for you to get extra publicity by publishing your name or getting any signage in the shot—it’s all about the star. Notice, for example, that you don’t see or hear the fun center’s name mentioned.

Do you think this fun center is using this bonus PR in any way? How would YOU handle a celebrity visit?


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