If it’s been a while since you visited your website, read through your pages or added new content, well, it’s time you did.
With the ever-growing proliferation of smartphones, and families and kids alike getting ideas on fun things to do from friends on social networks, your website has to be more informative and more accessible than ever before. It also has to be easier to “get found.”
The latest term being used as the next marketing strategy is “inbound marketing.” Outbound marketing means you send out information (direct mail, email blasts to purchased lists, other conventional advertising.) Inbound marketing focuses on publishing information online—whether on your website, on a blog or through social media—that gets you found by your guests.
Brian Halligan, Dharmesh Shah and David Meerman Scott wrote a great book (and a very easy read) called Inbound Marketing: Get Found Using Google, Social Media, and Blogs. In it is one gem you should try after reading this article—www.websitegrader.com.
The Website Grader (websitegrader.com, by HubSpot Inc.) measures your website for the following important elements (according the authors) for successful inbound marketing:
- Content—Is there a blog, how much traffic goes to it, and are any outside links pointing to it.
- Indexed pages—How many pages are stored on search engines.
- Optimization—Are you using metadata (page titles and descriptions) in ways that emphasize what your website is about and therefore will more effectively drive searchers to you.
- Headings & images—Using different styles on your pages and keyword-rich alternate text and captions for images leaves more hooks for search engines to find you.
- Links—The first item refers to outside links pointing to your blog content, but having other sites link to pages in your site is Google PageRank gold! For example, this article links to their website!
The website measures a few other items, and HubSpot will help you optimize your website with a free trial of their services. The bottom line is these days, with social media being a place where businesses are publishing more and more content, your website needs to stay active and fresh as well.
Watch for future IAAO Blog articles on website SEO tips, blogging for fun centers and using Google Analytics to measure your website’s efficiency.